About Bash Foo

Twenty-five years in marketing, and I still get a kick out of watching a small business win.

Mike McDermott, owner of Bash Foo, the Dayton, OH web design and SEO agency

I'm Mike McDermott, owner of Bash Foo, the Dayton, OH area website design and SEO agency. Before I started this company, I spent 25 years running product marketing and management teams in the IT and data security space, building strategy for enterprise budgets and enterprise timelines. Somewhere along the way I realized the businesses that needed that kind of thinking the most were the ones that could never afford to hire it: the HVAC company down the road, the family dental practice, the contractor a few blocks from our office here in Tipp City.

Why Bash Foo exists

Bash Foo is built around one idea. A small business deserves the same level of strategy, execution, and follow-through that a big company's marketing department gets, just sized and priced for a small business. We do that two ways: we build fast, modern WordPress websites and back them with real WordPress maintenance (updates, backups, security patches, uptime monitoring), and we handle the Dayton search optimization and AI visibility work that gets those sites in front of the people already looking for what you sell.

What you can count on

Twenty-five years taught me a few things I won't compromise on.

  • No templates. Every site and every strategy gets built around what actually makes your business different, not a one-size-fits-all package.
  • No hidden costs and no broken promises. If we say we'll do it, we do it.
  • No "call your host provider." We're your single point of contact for design, hosting, WordPress maintenance, and support. If something breaks, you call us, not GoDaddy.
Illustration of a website layout with search and ranking growth, representing Bash Foo's web design and SEO work

Consulting and Fractional CMO work

Not every business needs a full website rebuild. Some need someone in the room who has actually run marketing at scale and can build the plan, without the cost of a full-time hire. That's where my consulting and Fractional CMO work comes in. I step in as an outside marketing leader: setting strategy, building the budget, choosing the tools, and managing the team or vendors executing it, on a schedule that fits your business. It's the same strategic thinking I built over 25 years running enterprise marketing teams, applied part-time to businesses that need direction more than they need another full-time hire.

Serving Dayton, Tipp City, Troy, Vandalia, and Piqua

Bash Foo is based in Tipp City, Ohio, and most of our clients are small businesses across Dayton, Tipp City, Troy, Vandalia, and Piqua. If you're wondering why your website isn't showing up in Google or in AI answers, why your WordPress site keeps breaking, or whether your business needs more marketing strategy than your team currently has bandwidth for, that's exactly the conversation I want to have.

Schedule a Meeting with Mike